A tension fabric structure makes a brilliant yet affordable method of attracting prospective customers to your trade show booth or stand. There are so many possibilities with these structures that can be almost any size or shape, the only real limit is your imagination. The fabric used for these structures is high quality yet very light in weight. Some fabrics are deliberately gauze-like to allow lighting from behind which makes a very dramatic display. Other fabrics are thicker, or interlined to make them semi- or completely, opaque.
The dye sublimation process used on a modern tension fabric structure produces brilliant colours and photo quality images on your pop up displays. The process causes the ink to permeate the fabric making it scuff resistant and, for displays used outside, very weather-resistant too. The process also allows images to be seen from the reverse too so you can have a double-sided banner if the image is suitable without having to have two panels printed back-to-back. Most of the modern inks used in the printing process are also very environmentally-friendly and no longer oil-based as they used to be.
A tension fabric structure can be free-standing, it can be a table top pop up displays stand or it can be a hanging structure. In addition, these structures can be flat or curved, or truly three-dimensional.
The hanging displays are very popular at trade shows and if ceiling height allows, they can be very large indeed. Printing these with your company logo will enable your stand to be located from anywhere in the exhibition hall and will help greatly with your company branding. Hanging displays can be illuminated too which makes them even more visually attractive and if fitted with a motor to enable them to rotate or move, this is going to catch the eye of many passers-by and draw them to your stand.
Tension fabric structures can be used as the back wall of your stand. This type of pop up displays stand often has the graphics already attached to the stand so it is only a question of snapping the frame into place and your graphics are already there, pre-tensioned and the stand is completely erected in a matter of seconds.
If you are going to be using this type of stand for numerous trade shows, it is worth giving some attention to the type of fabric that is used and how robust it is going to be. You would be well advised to choose fabric that can be cleaned as it is amazing how quickly it can become scuffed and dirty at shows and during set-up and take-down. If you want to keep your stand looking like new and not tired and ‘shop-soiled’, being able to clean it will make a huge difference.