An effective trade show table top display can lift your business above the competition at trade shows, exhibitions and conventions. When the only display area you have is a standard-sized table, creating a table top booth where every square inch counts will give you the edge. This is not to say that you should crowd everything onto your stand – this will just look cluttered and passers-by, will do just that, pass by – because no single thing will capture their attention. Here are some attention grabbing ideas that will not break the bank but which will really make your display stand out from the rest.
Banner Table Top Displays
These lightweight and portable little stands provide great impact for your stand and form the perfect backdrop to showcase your products and services. Retractable banner stands that work in exactly the same way as their larger, floor-standing counterparts look sleek and stylish on your stand, their weighted bases ensure stability without taking up much room. If you are looking for a less expensive option, a table top X Banner stand offers economy whilst still providing a stunning graphic image printed onto a lightweight material such as polyester satin. These little stands (around 10” x 18” in size) are amazing value for money at around $35 and are absolutely brilliant for special offers, product launches and other ‘one-off’ applications. Of course, once you have the frame, you can get a new graphic panel any time you need one. For comparison, you can get a complete retractable post up banner stand for around $48 (around 8.25” x 17”) for your table top display.
A real attention-grabber is the scrolling table top banner. This is a brilliant innovation and will really catch the eye of passers-by. Powered by battery, you do not even need an electrical socket available. The rechargeable battery will last for around 72 hours on a stand like this and the use is not limited to your table top booth, it will attract attention at point of sale, in hotels and restaurants and in museums, galleries and theatres. Of course, in addition to the fact that a moving image is many times more likely to catch the eye of a visitor, you have the added advantage of twice as much advertising space in the same area as the banner scrolls around!
Trade Show Table Covers
One other area where many exhibitors miss out with their trade show table top display is that they completely forget about the area at the front and sides of the table. This is wasted space if it does not also carry your message. Table throws give your stand the edge – stretch fabric or spandex trade show table covers are available but it is also very easy to ‘box in’ the corners of a standard throw to provide a very neat finish.
I particularly like using table throws for two reasons. First of all, you never know what quality of table you are going to get and a ‘tatty’ table can really spoil your display. Secondly, by using a table throw that goes right down to the floor at the front and sides, you are creating an enclosed, hidden area under the table where all your extra literature and give-aways that would otherwise just make your stand look cluttered, can be safely hidden away.
A Trade Show Table Top Display Is Easy To Create
Here are some great ideas from postupstand for components you could use in your next display.
I hope these ideas have got you all fired up to choose some new materials for your next trade show table top display – it will not cost a lot to create a brilliant looking stand that will pay for itself many times over by attracting extra visitors to your booth.