What a networked world we’ve woven for ourselves. Between using social media online to connect with others in our professions, and attending trade shows to physically eyeball our competition and colleagues both, the world has never been a smaller place.
A simple search on a website like LinkedIn can connect us to hundreds of other professionals. And a simple appearance at a networking event or a trade show can open the door to introductions, new customers, new suppliers, and new business.
The gizmos that professionals pack in shipping cases and cart to trade shows are getting more complex than yesteryear’s keychains, which were often given out as freebies along with a brochure or two. Today, information that is shared at trade shows and networking events is often more high-tech than just getting a promo item with a logo, and thus brand recognition, under somebody’s nose. Often, technology is so specialized that in order for a vendor at a trade show to make an impression on the attendees, he has to give them a memorable experience more so than a free pen.So what’s your profession? Are you an educator, looking at the new technology involving interactive classrooms? Are you a pharmaceutical rep, hoping to learn about the cutting edge of diabetes testing? Are you a photographer or videographer, hoping to find wholesalers of a whole new kind of lens cap? Whoever you are, the booths you will see at a trade show or networking event will be myriad. The vendors will differentiate themselves by having working equipment, interesting presentations, knowledgeable sales people, and even crisp visuals and a clean tablecloth. It’s the details that charm, sometimes, and perfected details can set off a professional as a person who truly cares.
The shipping cases in which the items are transported are more important than the average attendee may realize. Trade shows, often national events, draw professionals from every corner of the country and even internationally. Any kind of specialized, fragile, or high-tech equipment needs to be packed and protected in a way that’s safe for travel. Most shipping cases are customizable to make sure even the most unusual and fragile items can arrive at its show safely.
Some shipping cases are ATA-approved, which makes their ride in the belly of an airplane more stress-free for the professional who needs his audio-visual projector to function without a hitch, an hour after his plane lands.
Other shipping cases are ideal for items that are perhaps less valuable, but just as important in the impression a vendor makes on the attendees. Posters and banners that are unwrinkled and untorn, literature that hasn’t taken a beating in a crate in the back of a van, and bins of the ubiquitous freebies that don’t look like they were tossed to the event from another state, can all help a professional make the best impression possible on the attendees, even if his booth doesn’t offer high-tech bells and whistles. But if you’re in the business of manufacturing bells and wholesaling whistles, make sure that those items are represented to their best advantage. If you’re a vendor who is physical presenting his wares at a show, take care to pack the items well, so they survive their time in transit, by using shipping cases. If it’s a virtual presentation on a website, don’t post a blurry photograph or a video with poor editing. We live in a split-decision economy, since the competition for customers is fierce, and it doesn’t take much for a customer to find a reason, even an arbitrary one, to rule you out.
Don’t be ruled out because your banner got crushed in the back of your car, as you drove to a trade show. Pack it in a shipping case – in this case, a telescoping cylindrical one, with a shoulder strap. There are shipping cases available to fit every object you’d bring to a trade show, taking into account their unique sizes, shapes, and weights… and thus safeguarding your unique business needs as well.