If you are considering the purchase of a pop up displays stand or any kind of portable display for trade shows and conventions, this site is designed to answer all your questions about what is available, how to choose the best options and provide hints and tips on stand design and location.
We provide information and advice on choosing your trade show displays and the right trade shows for your company, to training your stand staff so that you will gain maximum possible benefit from any show you exhibit at and gain more new business and grow your customer base.
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Choosing a Pop up Displays stand will probably be the best decision you ever made if your company is just thinking about getting into exhibiting at Trade Shows and Exhibitions.
Pop up displays are so easy to use and will probably be supplied in a suitable wheeled container or trolley. You only need to take a look at the huge range of pop up displays on some of the bigger sites to realise that you really are spoilt for choice!
One person can take all the equipment from the car to the stand space and erect the stand, a great advantage for small businesses that cannot afford to spare too many staff for the preparatory work of setting up the Exhibition stand. It is a very quick process to put the stand up, some companies advertise that it can be done in 90 seconds but I prefer to say around 15 minutes as a reasonable time for one person to get the job done!
Pop Up Displays, Portable, Easy to Set Up and Affordable
Graphics Panels or Exhibition Boards are also easy to replace and totally change the look of the stand. In many cases, you might only want to change one or both of the outer panels in order to present your company images in the central section and your Exhibition special offers as ‘attention grabbers’ on the outer panels. This avoids the need for several pop up displays. You will find this very inexpensive to do and this enables you to have a variety of panels to have a different look for each show you attend.
In addition, if you book an Exhibition with a larger stand space than your Pop up Displays stand can fill, it is very easy and economical to add Pull Up Banners or Roller Banner Stands as they are sometimes called to extend your display (link takes you to the PostupStands web site to view their range of roller banner stands). Take a look at the illustration above and you will see that the pop up displays part of the stand is the centre section whilst a Pull up Banner has been added on either side with great effect. Roller Banner Stands often have a removable cartridge containing the banner or graphic panel and this enables these to be changed very easily for a completely different look.
However good your Pop up Stands are, if you do not do your homework properly and choose the wrong Exhibition or Trade Show for your company, it will probably turn out to be a very expensive error. The planning stage is vital and this is where most companies that are new to exhibiting fail by falling at the first hurdle. It is a really good idea to plan a year ahead. That way, you can visit a show you are thinking of exhibiting at next year and by going as a visitor, you can assess the show much better. Talk to stand staff working for companies in the same market sector as yourself, talk to other visitors when you are having a coffee in the restaurant, ask them their views on the show and whether they have done business or got any good deals at the show. Even more importantly and vital if you are not able to visit the show in person, ask the organisers to supply you with their visitor statistics. From these, you will be able to determine numbers, what type of visitors they got and from which market sector and thus determine how many of these you might be able to turn into customers by exhibiting yourself.
Another thing to bear in mind when you are thinking of exhibiting, is where in the Exhibition Hall, should you position your stand? In my opinion there are two key factors that will influence this decision. The first is that in first few moments of getting inside the doors of a Trade Show, most visitors need to re-orientate themselves to the Exhibition Hall. They might be trying to catch the details of an announcement on the public address system, or trying to read signage directing them to an area of the show they are looking for, or they may simply be trying to see what was in the ‘goodie bag’ the organisers gave them when they came in! Whichever is the case, I have seen many hundreds of visitors walk past the first few stands in an Exhibition, without even looking at them so I would definitely recommend that you give visitors chance to ‘acclimatise’ and choose a stand position a little way away from the entrances.
The second point to consider that almost all visitors to a UK Exhibition, will turn left as they go inside the entrance. This may be because we drive on the left here, so it would be worth checking out whether visitors also exhibit this pattern of behaviour in your country. In the UK, I would always advise choosing a stand space on the left hand side of an Exhibition Hall in order to catch visitors whilst they are still fresh and not ‘Exhibitioned out’! You will also catch them before they get hungry and go off to the restaurant – from where, they may not return to that part of the hall. The final benefit I should mention is that by catching them early in the show, they will not have had opportunity to do business with a rival company!
In my opinion, you could not do better than to buy a Pop stand, pop up displays provide the least expensive, most flexible and easiest to use method of getting a great looking stand for exhibiting at Trade Shows. It is vital, whichever stand type you choose, to ensure that you do your homework thoroughly and research the Exhibitions available really thoroughly before deciding which of them to attend and, once you have decided, you need to choose your stand position very carefully as this will make a huge difference to the financial success of your stand.