In any business, advertising matters. There are many ways for you to catch the eyes of your consumers. But if want your store to pop out – literally – then what you need are acrylic pop displays. In a trade show, for example, when there are numerous stands vying for attention, the bright colors of your displays are sure to pull the attention of curious customers to your products and away from your competitors’!
If you want to know more about these great marketing items, then here are all the things you need to know about acrylic pop displays, and how your business can benefit from them.
What are Acrylic Pop Displays?
A lightweight glassy plastic also known as polymethyl methacrylate, acrylic is a synthetic fiber that strengthens when cooled and is manufactured in sheet form. As a sturdy, clear, and light weight plastic, it is often used as a display in retail outlets to showcase offerings for customers milling about the store.
Acrylic was originally used in the 1930s for aircraft windshields. When it was developed commercially in 1957, it became the hard plastic of choice replacing fiberglass in many industries including the building of spas, countertops, skylights, bathroom stall partitions, furniture, aquariums, signage, telephones, car accessories, barriers, lamps, and musical instruments.
So Why Go for Them?
The manufacturing process of acrylic allows for a lot of flexibility to create a clear, sturdy, and lightweight product that can be molded into various colors and forms. Known for its durability, this light weight plastic can be customized to size and include imprinting for name recognition. This feature makes for endless possibilities of creating just the right look for your displays (e.g. in tradeshow exhibits).
The cost of these Point of Purchase Displays is another key advantage in that they are less expensive than their more permanent counterparts. In these times of economic turmoil, every penny counts. Why go for expensive glass displays when you can have durable acrylic pop for half the price?
As mentioned above, acrylic pop displays are exceptionally sturdy. This characteristic makes these displays easier to ship, take down, and put back up without breakage than glass or other metal structures. They are scratch-resilient and can withstand high impact forces. The fact that acrylics are used to make airplane windows, bandit barriers for banks, and limousine interiors speaks of its resilience and strength. If you want a signage that lasts a lifetime, then Acrylic Pop Displays should be your first choice.
Consider for a moment a trade show exhibit where tens, or even hundreds, of people are milling about. Throw in a couple of hyperactive kids and accident-prone adults then what you have is a potential mishap. Displays could topple over and glass could shatter. By using acrylic, which does not shatter into small sharp fragments, you reduce the risk of turning your displays into fatal weapons. Not only do you ensure the safety of your customers, you also insure yourself against legal liabilities.
Why It’s Better than Glass Displays
Acrylic is legendary for its durability and resilience. It can last several years and can even be used outside as it stands up to the harsh elements of rain, heat, and cold. It is also less expensive and worth every dollar of its low cost. Unlike glass, acrylic does not shatter into small sharp fragments. When it does experience breakage, harmless fragments form, thereby making the product safer than glass or other materials.
Before acrylic pop was born, glass displays dominated the market. However, acrylic’s attributes make it the superior choice over glass.
Choosing the Right Acrylic Pop Displays
When choosing the right point-of-purchase display, one should take into consideration the target audience.
For example, if the product being displayed is geared towards a youthful audience, consider brighter colors for your acrylic display. When you’re marketing towards high-end customers, make use of thicker and more polished displays. If your clients are eco-friendly material advocates, then you may want to purchase those formed from recycled material. Do not make choosing displays all about you. Remember, you need to cater to the tastes of your customers as well.
True enough, acrylic pop displays have everything a retailer can ever want and need for a point-of-purchase display. With its clarity, high heat resistance, light weight, dimensional transparency, and wide selection of patterns, textures, and shades, it is the ultimate choice for businessmen all around the world.
Monica is an Online Marketing Strategist at Dolin Display. Dolin display has been in business since 2001, developing a list of loyal POP display customers by providing various products and services including Point Of Purchase Display, Metal Point of Purchase Display, Acrylic Pop Displays, and Custom Pop Displays.