Regardless of what type of industry you’re in, going to a trade show can be a good way to drum up business, and increase awareness of your brand. In the past, apart from marketing to your database of prospects and customers and relying on the marketing efforts of the organizers, you basically just had to show up at a trade show, and talk to people who walked by.
Today, with the power of social media, you can take your trade show promotion to another level.
Here are five tips to keep in mind when using social media to promote your trade show stand
1. Get Started Early
One of the best things that you can do when trying to promote your business at a trade show is to get started with promoting early. If you already have a large presence in the social media world, start sending out messages to your followers or friends a few weeks ahead of time. Let them know that you will be at “XYZ Trade Show” on a specific date and time. If you let people know ahead of time, they will be more likely to try to come out and see you. Don’t overdo it for weeks ahead of time, but you should let your followers know that it’s coming up.
2. Make an Event
Another strategy that you can use is to create an event on your social media profiles. For example, in Facebook, you can make an event that provides the details of the trade show. Once you have created an event, you can also invite people to come to it. If you take the time to create an event in your social media profile, it will alert people to what is going on. There’s a chance that they could miss a message that you simply post to your profile. However, when you create an event, it will stay up on Facebook permanently. This increases the chances that your followers will see it before the date.
Editor’s note: – to find out how to create a Facebook Event, step by step instructions can be found here – http://www.facebook.com/help/events/create
3. Give a Prize Away
One of the best strategies that you can use when trying to get people to come to your trade show booth is to give a prize away. Try to make the prize something that is appealing, and is valuable enough to get people to come see you. When you give a prize away, you need to make sure that people understand that they have to come to your booth in order to register for the give-away. This also gives you an easy way to get contact information for people who may be interested in your products and services. Once they register, you put their name into a drawing for the prize. If the prize is good enough, this can bring people out of the woodwork and get them to your stand.
4. Post Pictures throughout the Event
When the day of the trade show arrives, make an effort to post pictures of what is going on at your booth throughout the day. For example, take some pictures of people who stop by, and then post them to Twitter and Facebook.
5. Get Feedback
After the trade show has ended, don’t miss out on an opportunity to get valuable feedback from your followers and friends on social media. Ask them what they liked and didn’t like about your booth. You can then use this information to interact with your visitors even more, and to improve the booth for next time.
Overall, social media can be a very powerful tool that you can use to your advantage when getting involved with a trade show. If you make an effort to involve your followers, and give them an incentive to stop by, your booth can be a major success.
This is a guest post written by Lisa – Lisa has many years’ experience as a freelance writer of business and marketing subjects and is currently representing APL Clothing, a UK supplier of quality promotional corporate clothing and work wear.